Hit the right audience every time with Pay Per Click. Attract the right kind of customer to your website with Pay Per Click advertising.

What is Pay Per Click Advertising?

Pay Per Click or PPC is an Internet marketing strategy where you pay a fee each time one of you ads is clicked. Even though that sounds a little crazy, believe me it’s one of the most effective ways to guarantee that you will have prospective buyers visiting your site. Instead of trying to get visits through organic results (a.k.a. regular searches) which normally takes some time to build and bring your site to the top of the results, these ads tend to show up at the top or besides the regular (organic) results and are usually listed as “sponsored” or “featured”.

Every time one of your Pay Per Click ads is clicked you have effectively bought that click and brought the new lead to your site. Positioning within the sponsored results is defined by how much you are willing to pay for the keyword or key phrase that was searched. Web Designer Express is a certified Google partner and is ready to help you start your new PPC campaign.

When should I use PPC?

As you can imagine this kind of advertising have some real advantages over the standard SEO (Search Engine Optimization). While standard SEO can take sometimes months for you to start seeing results PPC implementation is fairly straightforward, giving you those needed quick results. Your business, products and services are guaranteed to get exposure to new potential customers. You can change how much of your budget you want to spend in a daily basis or on any given time and set daily limits for your budget.

Are there any downsides to Pay Per Click?

There are drawbacks to relying only on this kind of advertisement, however. Your new bid can lower the positions of other firms, and the most common reaction is to raise the click value to regain ranking. These kinds of campaigns can become prohibitively expensive, depending on the aggressiveness and competitiveness of the parties. Because of this, constant monitoring is recommended. In addition to that, many users have learned to recognize PPC and avoid using them.

How does a PPC campaign work?

A PPC campaign will generally start with a market analysis, which will tell what are the most used search terms for what you are trying to advertise. Based on that we can them set up a starting budget and daily limit for how much you are planning on spending per click on the campaign. You can also have multiple campaigns with different keywords running at the same time to give you a better understanding of what people are searching for.

Monitoring and Analyzing

Considering that positions can change any given day, constant monitoring is crucial for a good Pay Per Click campaign. Since the top 3 Overture or Google AdWords results is what is typically shown on most searches the competition for these places can be fierce, and bidding wars are very common. Besides tracking ranking positions it’s important to study the efficacy and importance of each keyword and phrases on a monthly basis.